Innovation In A High Technology B2B Context Paperback Details

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Technical Specifications

ISBN-10:3658057203
Author 1:Monika Maria Möhring
Language:English
Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Number of Pages:291
About the Author:Prof. Dr. Monika Maria Moehring is a professor of Business, Logistics and Innovation Management at Technische Hochschule Mittelhessen University of Applied Sciences in Friedberg, Germany.
Book Description:Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Moehring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.
Publication Date:31 May 2014

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Innovation In A High Technology B2B Context Paperback

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