Incognito: The Secret Lives of The Brain

130 EGP In stock

'A stunning exploration of the we behind the I. Eagleman reveals, with his typical grace and eloquence, all the neural magic tricks behind the cognitive illusion we call reality.' Jonah Lehrer If the conscious mind - the part you consider you - is just the tip of the iceberg, what is the rest doing? In this sparkling and provocative new ... more on BookSpot

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  • The best price of Incognito: The Secret Lives of The Brain by BookSpot in Egypt is 130 EGP
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  • Similar products to Incognito: The Secret Lives of The Brain are sold at Alef Bookstores, CAIRO BOOKS with prices starting at 130 EGP
  • The first appearance of this product was on Jan 19, 2015

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'A stunning exploration of the we behind the I. Eagleman reveals, with his typical grace and eloquence, all the neural magic tricks behind the cognitive illusion we call reality.' Jonah Lehrer If the conscious mind - the part you consider you - is just the tip of the iceberg, what is the rest doing? In this sparkling and provocative new book, renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate surprising mysteries: Why can your foot move halfway to the brake pedal before you become consciously aware of danger ahead? Why do you notice when your name is mentioned in a conversation that you didn't think you were listening to? What do Ulysses and the credit crunch have in common? Why did Thomas Edison electrocute an elephant in 1916? Why are people whose name begins with J more likely to marry other people whose name begins with J? Why is it so difficult to keep a secret? And how is it possible to get angry at yourself ? who, exactly, is mad at whom? Taking in brain damage, plane spotting, dating, drugs, beauty, infidelity, synaesthesia, criminal law, artificial intelligence and visual illusions, Incognito is a thrilling subsurface exploration of the mind and all its contradictions.

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