BOSS JOUR pour Femme was inspired by the HUGO BOSS woman who is successful, elegantly composed and on-the-go from the moment the first light of day comes up. A spritz of BOSS JOUR pour Femme allows her a moment of indulgence every morning to fully prepare and inspire her for the day ahead. BOSS JOUR pour Femme is based on 3 key facets: the ‘light facet’ is reminiscent of the first light of the day; the ‘inspiring facet’ adds a little colour to whatever the day might hold and the ‘elegantly composed facet’ mirrors feminine inner strength.