Energise by Hugo Boss was launched in 2005‎‎.‎‎ Hugo Boss Energise is built on a smooth base of fluid fruits and contrasting spices that impart an instantaneous freshness bound together by a dark woodiness‎‎.‎‎ It is a fragrance for the man who has an attitude of irreverence and who is always willing to take the ride to the edge‎‎.‎‎ He is a thrill‎‐seeker who knows that the aftershock will be just as dangerous‎‎.‎‎

The first fragrance from Hugo Boss was launched in 1985 and has launched new fragrances for men and women every year since‎‎.‎‎ The Hugo Boss fragrance collection currently has well over 40 fragrances to date‎‎.‎‎ Hugo Boss was founded in 1924 by Hugo Boss‎‎.‎‎ In 1960 their first men's suit was produced and Hugo Boss has launched a wide range of clothing for women and children‎‎.‎‎ Hugo Boss are reputed on their high quality clothing ranges‎‎.‎‎ The Hugo brand is known for its fashion forward European influenced styles‎‎.‎‎ To date Hugo Boss has a high quality range of clothing‎‎,‎‎ accessories and fragrances‎‎.‎‎