Foundations of Marketing

245 EGP
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* Publisher: McGraw-Hill * Copyright: 2006 * Language: English * ISBN13 : 9780077109189 * Number Of Pages: 384 pages * Edition: 2 "Foundations of Marketing, 2/e" is a... more on Jumia

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Technical Specifications

SKU:JU030BKAKHLQNAFAMZ
Model:BACCAH - 9780077109189
Main Material:Paperback
Author:David Jobber

Jumia's Description

  • Publisher: McGraw-Hill
  • Copyright: 2006
  • Language: English
  • ISBN13 : 9780077109189
  • Number Of Pages: 384 pages
  • Edition: 2
"Foundations of Marketing, 2/e" is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.

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