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Generic Foundations of Marketing Details

  • The best price of Generic Foundations of Marketing by Jumia in Egypt is 491 EGP
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  • The first appearance of this product was on Mar 09, 2016

Technical Specifications

SKU:JU030BKAJ4G9NAFAMZ
Model:9780077109189
Author:David Jobber
Product Dimensions:1024x764x79

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Jumia's Description

  • Format: Paperback
  • Number Of Pages: 384 pages
  • Dimensions: 194 x 260 x 20mm
  • Weight: 839.16g
  • Publication date: 01 Feb 2006
  • Publisher: McGraw-Hill Education - EuropeImprint: McGraw Hill Higher Education

"Foundations of Marketing, 2/e" is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.

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