* The Nature of Corporate Strategy * Strategy in Theory and Practice * Analysing the Firm's Environment * Analysing Markets and Competitors * Analysing Customers * An Introduction to Resource Analysis * Analysing Human Resources * Analysing Financial Resources * Analysing Operational Resources * The Purpose of the Firm * The Role of Knowledge and Innovation in Strategy * Strategy and the Nature of the Firm * Developing Prescriptive Strategy Option * Emergent Criteria for Selecting Strategy Options * Selecting Strategy Options in Practices * Styles of Strategy Adoption * Strategic Planning, Resource Allocation and Control * Strategy, Structure and Organisational Fit * International Strategies * Strategy: a Dynamic Perspective * Managing Strategic Change * Building a Cohesive Strategy