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Entrepreneurial Small Business Details

  • The best price of Entrepreneurial Small Business by Jumia in Egypt is 350 EGP
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  • The first appearance of this product was on Apr 03, 2016

Technical Specifications

SKU:JU030BKAKHL2NAFAMZ
Model:BACCAH - 9780071220941
Author:Jerome A. Katz , Richard P. Green
Main Material:Paperback

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Jumia's Description

  • Publisher:McGraw-Hill
  • Copyright:2010
  • Language: English
  • ISBN13 :9780071220941
  • Number Of Pages: 832 pages
  • Edition:3
"Entrepreneurial Small Business (ESB)" provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.

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