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Emarketing Excellence, Third Edition Book Details

  • The best price of Emarketing Excellence, Third Edition Book by Jumia in Egypt is 880 EGP
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  • Similar products to Emarketing Excellence, Third Edition Book are sold at Jumia with prices starting at 540 EGP
  • The first appearance of this product was on Nov 11, 2014
  • Amongst similar products of Emarketing Excellence, Third Edition Book the cheapest price is 438 EGP from Jumia

Technical Specifications

SKU:JU030BKAEIPFNAFAMZ
Color:Multi-Color
Model:9780750689458
Author:Dave Chaffey, PR Smith
Main Material:Not Applicable

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Jumia's Description

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to: * Draw up an outline e-marketing plan * Evaluate and apply e-marketing principles and models * Integrate online and offline communications * Implement customer-driven e-marketing * Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forward Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTACA® planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM. Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation. *Learn how to create a digital marketing strategy and get better campaign results * This jargon-free, understandable and applicable text is proven to help marketers maximize the potential of online promotion * Each chapter is structured with the following fantastic features: Introduction; Chapter Summary; References; Further Reading; Web Links; Self-test; eMarketing practitioner interviews.

Emarketing Excellence, Third Edition Book Price insights and history

  • The cheapest price of Emarketing Excellence, Third Edition Book in Egypt was 486 EGP from Jumia within the past 77 months
  • The highest price of Emarketing Excellence, Third Edition Book in Egypt was 880 EGP from Jumia within the past 77 months
  • The price difference between the cheapest and highest price of Emarketing Excellence, Third Edition Book in Egypt is 394 EGP from Jumia within the past 77 months
  • The average price of Emarketing Excellence, Third Edition Book in Egypt is 627.50 EGP from Jumia within the past 77 months

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