E-Marketing: International Version

362 EGP
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* Number Of Pages 432 * Publisher Pearson * Copyright 2012 * Edition 6th Edition Edition Traditional marketing coverage with an e-marketing twist. Strauss/Frost off... more on Jumia

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Technical Specifications

SKU:JU030BKAFP4FNAFAMZ
Model:9780132806466
Color:Multi-Color
Author:Judy Strauss, Raymond Frost

Jumia's Description

  • Number Of Pages 432
  • Publisher Pearson
  • Copyright 2012
  • Edition 6th Edition Edition
Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

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