Development Communication Sourcebook: Broadening The Boundaries Of Communication Paperback Details

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Technical Specifications

Author 1:Paolo Mefalopulos
Language:English
Publisher:World Bank Publications
Number of Pages:266
Book Description:The 'Development Communication Sourcebook' highlights how the scope and application of communication in the development context are broadening to include a more dialogic approach. This approach facilitates assessment of risks and opportunities, prevents problems and conflicts, and enhances the results and sustainability of projects when implemented at the very beginning of an initiative. The book presents basic concepts and explains key challenges faced in daily practice. Each of the four modules is self-contained, with examples, toolboxes, and more.
Editorial Review:The wealth of evidence, generated in research, policy, and practitioner circles over the past decade, overwhelmingly attests to the importance of development communication. The strength of this Sourcebook is not only that it provides a valuable overview of the theories, but also that it presents examples of the practice, pointing to both opportunities and risks. Used in the right way, development communication brings us a step closer to informing, involving and empowering the poor and the marginalized, and this will make development more meaningful and sustainable than is often the case.' - Bjorn Forde, Director, UNDP Oslo Governance Centre
Publication Date:16 June 2008

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Development Communication Sourcebook: Broadening The Boundaries Of Communication Paperback

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