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Development Communication : Reframing the Role of the Media

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* Format: Paperback * Number of Pages: 256 pages * Dimensions: 152 x 226 x 14mm * Weight: 358.34g * Publication date: 18 May 2009 * Publisher: John Wiley and Sons Ltd ... more on Jumia

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Technical Specifications

SKU:JU030BKAJ983NAFAMZ
Model:9781405187947
Author:Thomas L. Mcphail

Jumia's Description

  • Format: Paperback
  • Number of Pages: 256 pages
  • Dimensions: 152 x 226 x 14mm
  • Weight: 358.34g
  • Publication date: 18 May 2009
  • Publisher: John Wiley and Sons Ltd

In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change. Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media

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