Creative Strategy in Advertising

240 EGP In stock

* Number Of Pages 336 * Publisher Wadsworth * Copyright 2008 * Edition 9th Revised Edition Edition CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through ... more on Jumia

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  • The best price of Creative Strategy in Advertising by Jumia in Egypt is 240 EGP
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    Cash on DeliveryCredit CardE-Payment
  • Delivery fees are 15 EGP, with delivery expected within 2-5 day(s)
  • Similar products to Creative Strategy in Advertising are sold at Diwan, Jumia with prices starting at 280 EGP
  • The first appearance of this product was on Nov 11, 2014

Technical Specifications

  • SKU:

    JU030BKAEINUNAFAMZ

  • Model:

    9780495096207

  • Color:

    Multi-Color

  • Author:

    Bonnie Drewniany

Jumia's Description

  • Number Of Pages 336
  • Publisher Wadsworth
  • Copyright 2008
  • Edition 9th Revised Edition Edition

CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising strategies.

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