Creative Strategy in Advertising

240 EGP
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* Number Of Pages 336 * Publisher Wadsworth * Copyright 2008 * Edition 9th Revised Edition Edition CREATIVE STRATEGY IN ADVERTISING provides everything students need to ... more on Jumia

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Technical Specifications

SKU:JU030BKAEINUNAFAMZ
Model:9780495096207
Color:Multi-Color
Author:Bonnie Drewniany

Jumia's Description

  • Number Of Pages 336
  • Publisher Wadsworth
  • Copyright 2008
  • Edition 9th Revised Edition Edition

CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising strategies.

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