This product may not be available anymore.

Contemporary Direct & Interactive Marketing

362 EGP

* Publisher: Pearson * Copyright: 2010 * Language: English * ISBN13 : 9780135093160 * Number Of Pages: 504 pages * Edition: 2 For courses in direct and interactive ma... more on Jumia

Buy it from Jumia

Product Details

  • The best price of Contemporary Direct & Interactive Marketing by Jumia in Egypt is 362 EGP
  • Available payment methods are
    Cash on DeliveryCredit CardE-Payment
  • Delivery fees are 15 EGP, with delivery expected within 2-5 day(s)
  • The first appearance of this product was on Apr 05, 2016

Technical Specifications

SKU:JU030BKAKHKPNAFAMZ
Model:BACCAH - 9780135093160
Main Material:Paperback
Author:Lisa Spiller

Jumia's Description

  • Publisher: Pearson
  • Copyright: 2010
  • Language: English
  • ISBN13 : 9780135093160
  • Number Of Pages: 504 pages
  • Edition: 2
For courses in direct and interactive marketing. Learn to identify a firm's ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving advertisers the opportunity to speak directly to their audience like never before. Spiller/Baier combines the theory of direct and interactive marketing with highly practical strategies and examples. Direct and interactive marketing requires a focused set of skills for maximum effectiveness, including customer profiling, research and testing, and interactive media planning. Students learn to use the fundamental principles of direct marketing to create hi-tech campaigns using the latest technology. In this newly revised second edition, the text has been updated to reflect the most recent innovations in online advertising and customer interaction. Among these additions are sections on blogging, social networks, and search engine advertising.

Reviews of Contemporary Direct & Interactive Marketing

  • No reviews exist yet for this product.