Contemporary Direct & Interactive Marketing

362 EGP In stock

* Publisher: Pearson * Copyright: 2010 * Language: English * ISBN13 : 9780135093160 * Number Of Pages: 504 pages * Edition: 2 For courses in direct and interactive marketing. Learn to identify a firm's ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving advertisers the opportunity to speak directly to ... more on Jumia

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  • The best price of Contemporary Direct & Interactive Marketing by Jumia in Egypt is 362 EGP
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  • Delivery fees are 15 EGP, with delivery expected within 2-5 day(s)
  • Similar products to Contemporary Direct & Interactive Marketing are sold at Jumia with prices starting at 442 EGP
  • The first appearance of this product was on Apr 05, 2016

Technical Specifications

  • SKU:

    JU030BKAKHKPNAFAMZ

  • Model:

    BACCAH - 9780135093160

  • Main Material:

    Paperback

  • Author:

    Lisa Spiller

Jumia's Description

  • Publisher: Pearson
  • Copyright: 2010
  • Language: English
  • ISBN13 : 9780135093160
  • Number Of Pages: 504 pages
  • Edition: 2
For courses in direct and interactive marketing. Learn to identify a firm's ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving advertisers the opportunity to speak directly to their audience like never before. Spiller/Baier combines the theory of direct and interactive marketing with highly practical strategies and examples. Direct and interactive marketing requires a focused set of skills for maximum effectiveness, including customer profiling, research and testing, and interactive media planning. Students learn to use the fundamental principles of direct marketing to create hi-tech campaigns using the latest technology. In this newly revised second edition, the text has been updated to reflect the most recent innovations in online advertising and customer interaction. Among these additions are sections on blogging, social networks, and search engine advertising.

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