Contemporary Direct and Interactive Marketing

506 EGP In stock

* Format: Paperback * Number Of Pages: 504 pages * Dimensions: 190 x 232 x 20mm * Weight: 762.03g * Publication date: 01 Apr 2009 * Publisher: Pearson Education (US)Imprint: Pearson For courses in direct and interactive marketing. Learn to identify a firm's ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ... more on Jumia

Buy it from Jumia
(0)
Report

Product Details

  • The best price of Contemporary Direct and Interactive Marketing by Jumia in Egypt is 506 EGP
  • Available payment methods are
    Cash on DeliveryCredit CardE-Payment
  • Delivery fees are 15 EGP, with delivery expected within 2-5 day(s)
  • Similar products to Contemporary Direct and Interactive Marketing are sold at CAIRO BOOKS, Jumia with prices starting at 345.60 EGP
  • The first appearance of this product was on Mar 10, 2016
  • Amongst similar products of Contemporary Direct and Interactive Marketing the cheapest price is 345.60 EGP from CAIRO BOOKS

Technical Specifications

  • SKU:

    JU030BKAJ4FNNAFAMZ

  • Model:

    9780135093160

  • Product Dimensions:

    913x748x79

  • Author:

    Lisa Spiller

Jumia's Description

  • Format: Paperback
  • Number Of Pages: 504 pages
  • Dimensions: 190 x 232 x 20mm
  • Weight: 762.03g
  • Publication date: 01 Apr 2009
  • Publisher: Pearson Education (US)Imprint: Pearson

For courses in direct and interactive marketing. Learn to identify a firm's ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving advertisers the opportunity to speak directly to their audience like never before. Spiller/Baier combines the theory of direct and interactive marketing with highly practical strategies and examples. Direct and interactive marketing requires a focused set of skills for maximum effectiveness, including customer profiling, research and testing, and interactive media planning. Students learn to use the fundamental principles of direct marketing to create hi-tech campaigns using the latest technology. In this newly revised second edition, the text has been updated to reflect the most recent innovations in online advertising and customer interaction. Among these additions are sections on blogging, social networks, and search engine advertising.

Reviews

    No reviews exist yet for this product.

    Similar Products

    ProductStorePricePayment methodsDelivery timeFees
    Mass Spectrometry of Protein Interactions (Wiley - Interscience Series on Mass Spectrometry)
    Mass Spectrometry of Protein Interactions ...
    Store:CAIRO BOOKSPrice: 345.60 EGPPayment methodsCash on DeliveryDelivery time: 5-8 day(s) Fees : 10 EGP Buy it
    Contemporary Direct & Interactive Marketing
    Contemporary Direct & Interactive Marketing
    Store:JumiaPrice: 362 EGPPayment methodsCash on DeliveryCredit CardE-PaymentDelivery time: 2-5 day(s) Fees : 15 EGP Buy it
    Writing Interactive Music for Video Games: A Composer`s Guide
    Writing Interactive Music for Video Games:...
    Store:JumiaPrice: 442 EGPPayment methodsCash on DeliveryCredit CardE-PaymentDelivery time: 2-5 day(s) Fees : 15 EGP Buy it
    Writing Interactive Music for Video Games : A Composer's Guide
    Writing Interactive Music for Video Games ...
    Store:JumiaPrice: 575 EGPPayment methodsCash on DeliveryCredit CardE-PaymentDelivery time: 2-5 day(s) Fees : 15 EGP Buy it
    Contemporary Direct and Interactive MarketingContemporary Direct and Interactive Marketing





    ... or add to a new wish list.