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Consumer Behaviour with MyMarketingLab

1,066 EGP
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* Format: Mixed media product * Dimensions: 215 x 278 x 21mm * Weight: 1,108g * Publication date: 22 Sep 2014 * Publisher: Pearson Education Limited * Publication Cit... more on Jumia

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Consumer Behaviour with MyMarketingLab Details

  • The best price of Consumer Behaviour with MyMarketingLab by Jumia in Egypt is 1,066 EGP
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  • Similar products to Consumer Behaviour with MyMarketingLab are sold at CAIRO BOOKS, Jumia with prices starting at 240 EGP
  • The first appearance of this product was on Mar 11, 2016
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Technical Specifications

SKU:JU030BKAJ4Q0NAFAMZ
Model:9781292057057
Product Dimensions:1079x843x87
Author:Michael R. Solomon

Jumia's Description

  • Format: Mixed media product
  • Dimensions: 215 x 278 x 21mm
  • Weight: 1,108g
  • Publication date: 22 Sep 2014
  • Publisher: Pearson Education Limited
  • Publication City/Country: Harlow, United Kingdom

This package contains Solomon, Consumer Behavior, Global Edition 11e and access to MyMarketingLab. Important information for students: You need both an access code and a course ID to access MyMarketingLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience-for you and your students. Here's how: *Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. *Help Students Apply the Case to the Chapter's Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents. *Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. This package includes MyMarketingLab, an online homework, tutorial, and assessment system designed with a single purpose in mind; to improve the results of all higher education students, one student at a time. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Find out more at www.MyMarketingLab.com.

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