Consumer Behaviour with MyMarketingLab

690 EGP In stock

* Format: Mixed media product * Dimensions: 215 x 278 x 21mm * Weight: 1,108g * Publication date: 22 Sep 2014 * Publisher: Pearson Education Limited * Publication City/Country: Harlow, United Kingdom This package contains Solomon, Consumer Behavior, Global Edition 11e and access to MyMarketingLab. Important information for students: You need both an access code and a course ID to ... more on Jumia

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  • The best price of Consumer Behaviour with MyMarketingLab by Jumia in Egypt is 690 EGP
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  • Delivery fees are 15 EGP, with delivery expected within 2-5 day(s)
  • Similar products to Consumer Behaviour with MyMarketingLab are sold at CAIRO BOOKS, Jumia with prices starting at 205.20 EGP
  • The first appearance of this product was on Mar 11, 2016
  • Amongst similar products of Consumer Behaviour with MyMarketingLab the cheapest price is 205.20 EGP from CAIRO BOOKS

Technical Specifications

  • SKU:

    JU030BKAJ4Q0NAFAMZ

  • Model:

    9781292057057

  • Product Dimensions:

    1079x843x87

  • Author:

    Michael R. Solomon

Jumia's Description

  • Format: Mixed media product
  • Dimensions: 215 x 278 x 21mm
  • Weight: 1,108g
  • Publication date: 22 Sep 2014
  • Publisher: Pearson Education Limited
  • Publication City/Country: Harlow, United Kingdom

This package contains Solomon, Consumer Behavior, Global Edition 11e and access to MyMarketingLab. Important information for students: You need both an access code and a course ID to access MyMarketingLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience-for you and your students. Here's how: *Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. *Help Students Apply the Case to the Chapter's Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents. *Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. This package includes MyMarketingLab, an online homework, tutorial, and assessment system designed with a single purpose in mind; to improve the results of all higher education students, one student at a time. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Find out more at www.MyMarketingLab.com.

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