Consumer Behaviour : A European Perspective

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* Format: Paperback * Number Of Pages: 704 pages * Dimensions: 196 x 266 x 25mm * Weight: 1,286g * Publication date: 09 Oct 2013 * Publisher: Pearson Education Limite... more on Jumia

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* Format: Paperback * Number Of Pages: 704 pages * Dimensions: 196 x 266 x 25mm * Weight: 1,286g * Publication date: 09 Oct 2013 * Publisher: Pearson Education Limite... more on Jumia

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Technical Specifications

SKU:JU030BKAJ4XMNAFAMZ
Model:9780273772729
Product Dimensions:1039x764x118
Author:Margaret K Hogg, Michael R Solomon, Søren Askegaard

Jumia's Description

  • Format: Paperback
  • Number Of Pages: 704 pages
  • Dimensions: 196 x 266 x 25mm
  • Weight: 1,286g
  • Publication date: 09 Oct 2013
  • Publisher: Pearson Education Limited

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.

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