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Consumer Behavior with MyMarketingLab:Global Edition

311 EGP

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* Number Of Pages NULL * Publisher Pearson * Copyright 2011 * Edition 9 For undergraduate and graduate consumer behavior courses. Explore the "act of buying" and beyond.... more on Jumia

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* Number Of Pages NULL * Publisher Pearson * Copyright 2011 * Edition 9 For undergraduate and graduate consumer behavior courses. Explore the "act of buying" and beyond.... more on Jumia

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Technical Specifications

SKU:JU030BKAELJ8NAFAMZ
Color:Multi-Color
Model:9781408283493
Author:Michael Solomon

Jumia's Description

  • Number Of Pages NULL
  • Publisher Pearson
  • Copyright 2011
  • Edition 9

For undergraduate and graduate consumer behavior courses. Explore the "act of buying" and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peoples social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.

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