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Consumer Behavior: Building Marketing Strategy With Ddb Lifestyle Study Data Disk Details

  • The best price of Consumer Behavior: Building Marketing Strategy With Ddb Lifestyle Study Data Disk by Jumia in Egypt is 346 EGP
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  • The first appearance of this product was on Dec 16, 2014

Technical Specifications

SKU:JU030BKAEK7SNAFAMZ
Color:Multi-Color
Model:9780071288415
Author:Hawkins, Del I.

Jumia's Description

  • Number Of Pages 778
  • Publisher McGraw-Hill
  • Copyright 2009
  • Edition 11th Revised Edition Edition

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

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