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Consumer Behavior Details

  • The best price of Consumer Behavior by Diwan in Egypt is 111 EGP
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  • The first appearance of this product was on Sep 05, 2016

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Diwan's Description

(1998) Based on a strong theory foundation, this text emphasizes application to real-life consumer and marketer decisions. Sixteen full-color chapters move at an exciting, attention-capturing pace, examining the psychological influences impacting consumer decision making.

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