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Co-Opetition: A Revolution Mindset That Combines Competition and Cooperation-the Game Theory Strategy That's Changing the Game of Business Details

  • The best price of Co-Opetition: A Revolution Mindset That Combines Competition and Cooperation-the Game Theory Strategy That's Changing the Game of Business by Diwan in Egypt is 199 EGP
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  • The first appearance of this product was on Apr 17, 2014

Diwan's Description

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

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