Chaotics : The Business of Managing and Marketing in the Age of Turbulence

325 EGP

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* Format: Hardback * Number of Pages: 224 pages * Dimensions: 160.02 x 231.14 x 22.86mm * Weight: 494.41g * Publication date: 15 May 2009 * Publisher: Amacom We have ... more on Jumia

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* Format: Hardback * Number of Pages: 224 pages * Dimensions: 160.02 x 231.14 x 22.86mm * Weight: 494.41g * Publication date: 15 May 2009 * Publisher: Amacom We have ... more on Jumia

Chaotics : The Business of Managing and Marketing in the Age of Turbulence Details

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Technical Specifications

SKU:JU030BKAJC3VNAFAMZ
Model:9780814415214
Author:Philip Kotler, John A Caslione

Jumia's Description

  • Format: Hardback
  • Number of Pages: 224 pages
  • Dimensions: 160.02 x 231.14 x 22.86mm
  • Weight: 494.41g
  • Publication date: 15 May 2009
  • Publisher: Amacom

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

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