- Format: Paperback
- Number Of Pages: 192 pages
- Dimensions: 200 x 250 x 10mm
- Weight: 299.38g
- Publication date: 20 Dec 2003
- Publisher: Cengage Learning, IncImprint: HOUGHTON MIFFLIN
This casebook can supplement any Consumer Behavior course. Thirteen cases have been drawn various Houghton Mifflin Business titles. In addition, the casebook features four new cases that focus on practices and theories associated directly with Consumer Behavior.The text can be automatically packaged with any Houghton Mifflin text upon request or sold as a standalone product for use with any other CB title.Teaching Notes appear on the textbook web sites for Hoyer/MacInnis, Consumer Behavior, 3/e, and Assael, Consumer Behavior: A Strategic Approach.