Business Research Methods, International Edition (with Qualtrics Card)

332 EGP
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* Number Of Pages 696 * Publisher South-Western * Copyright 2009 * Edition Eighth Edition This best-selling text continues in its eighth edition to provide the most curr... more on Jumia

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Technical Specifications

SKU:JU030BKAEEYTNAFAMZ
Model:9781439080702
Color:Multi-Color
Author:William G. Zikmund, Barry J. Babin

Jumia's Description

  • Number Of Pages 696
  • Publisher South-Western
  • Copyright 2009
  • Edition Eighth Edition

This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, International Edition is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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