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Business Market Management: Understanding, Creating And Delivering Value Book Details

  • The best price of Business Market Management: Understanding, Creating And Delivering Value Book by Jumia in Egypt is 304 EGP
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  • Similar products to Business Market Management: Understanding, Creating And Delivering Value Book are sold at Jumia with prices starting at 456 EGP
  • The first appearance of this product was on Nov 11, 2014

Technical Specifications

SKU:JU030BKAEIO1NAFAMZ
Color:Multi-Color
Model:9780131230095
Author:James C. Anderson, James A. Narus
Main Material:Not Applicable

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Jumia's Description

For undergraduate and MBA courses in business-to-business marketing or industrial marketing. Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for assessing customer value and a set of processes for translating knowledge of value into actionable marketing strategies and programs. Subject matter and examples draw on the authors' extensive management practice and academic research. The Second Edition makes it easier to teach and use value-based marketing by providing more detailed descriptions and practical examples of customer value assessment and value proposition design.

Business Market Management: Understanding, Creating And Delivering Value Book Price insights and history

  • The cheapest price of Business Market Management: Understanding, Creating And Delivering Value Book in Egypt was 253 EGP from Jumia within the past 77 months
  • The highest price of Business Market Management: Understanding, Creating And Delivering Value Book in Egypt was 304 EGP from Jumia within the past 77 months
  • The price difference between the cheapest and highest price of Business Market Management: Understanding, Creating And Delivering Value Book in Egypt is 51 EGP from Jumia within the past 77 months
  • The average price of Business Market Management: Understanding, Creating And Delivering Value Book in Egypt is 271.67 EGP from Jumia within the past 77 months

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