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BLUE OCEAN STRATEGY( How to Create Uncontested Market Space and Make the Competition Irrelevant)

100 EGP
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Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim & Mauborgne argue that companies can succeed not by battling competitor... more on Souq

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Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim & Mauborgne argue that companies can succeed not by battling competitor... more on Souq

BLUE OCEAN STRATEGY( How to Create Uncontested Market Space and Make the Competition Irrelevant) Details

  • The best price of BLUE OCEAN STRATEGY( How to Create Uncontested Market Space and Make the Competition Irrelevant) by Souq in Egypt is 100 EGP
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  • Similar products to BLUE OCEAN STRATEGY( How to Create Uncontested Market Space and Make the Competition Irrelevant) are sold at CAIRO BOOKS, Jumia with prices starting at 129 EGP
  • The first appearance of this product was on May 09, 2016

Technical Specifications

Publisher:HARVER BUSINESS
Author:W.CHAN KIM AND RENEE MAUBORGNE
Category Type:Marketing
Item EAN:2724309563124

Souq's Description

 Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim & Mauborgne argue that companies can succeed not by battling competitors, but rather by creating ″blue oceans″ of uncontested market space. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture blue oceans

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