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BLUE OCEAN STRATEGY( How to Create Uncontested Market Space and Make the Competition Irrelevant)

100 EGP
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Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim & Mauborgne argue that companies can succeed not by battling competitor... more on Souq

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Product Details

  • The best price of BLUE OCEAN STRATEGY( How to Create Uncontested Market Space and Make the Competition Irrelevant) by Souq in Egypt is 100 EGP
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  • Delivery fees are 20 EGP, with delivery expected within 2-5 day(s)
  • The first appearance of this product was on May 09, 2016

Technical Specifications

Category Type:Marketing
Item EAN:2724309563124
Author:W.CHAN KIM AND RENEE MAUBORGNE
Publisher:HARVER BUSINESS

Souq's Description

 Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim & Mauborgne argue that companies can succeed not by battling competitors, but rather by creating ″blue oceans″ of uncontested market space. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture blue oceans

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