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Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

100 EGP
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* Type of book: Business And Commerce * Language: English * Publisher: Harvard Business Press * Publishing year: 2005 * Number of pages: 256 * ISBN: 9781591396192 Bas... more on Jumia

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  • The best price of Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant by Jumia in Egypt is 100 EGP
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  • The first appearance of this product was on May 01, 2016

Technical Specifications

SKU:JU030BKAKQMCNAFAMZ
Production Country:United States
Color:Multi Color
Main Material:Paperback
Author:Kim W. Chan And Renee Mauborgne

Jumia's Description

  • Type of book: Business And Commerce
  • Language: English
  • Publisher: Harvard Business Press
  • Publishing year: 2005
  • Number of pages: 256
  • ISBN: 9781591396192
Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim & Mauborgne argue that companies can succeed not by battling competitors, but rather by creating ″blue oceans″ of uncontested market space. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture blue oceans

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