This product may not be available anymore. Click here for similar products.

Best Practice Cases in Branding for Strategic Brand Management Details

  • The best price of Best Practice Cases in Branding for Strategic Brand Management by Alef Bookstores in Egypt is 330 EGP
  • Available payment methods are
    Cash on DeliveryCredit Card
  • Delivery expected within 2-7 day(s)
  • Similar products to Best Practice Cases in Branding for Strategic Brand Management are sold at Jumia with prices starting at 420 EGP
  • The first appearance of this product was on Apr 17, 2014

Similar Products

Store

Payment methods

Delivery Time

Delivery Fees

Alef Bookstores's Description

The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world’s most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller’s cases examine the strategic brand management process, best practice guidelines, and how to best build and manage brand equity. For executives and managers in marketing and/or brand management. This book is suggested for use with Strategic Brand Management, 2e, also by Kevin Lane Keller and published by Prentice Hall.

Top Products in Booksmore

    Reviews of Best Practice Cases in Branding for Strategic Brand Management

    • No reviews exist yet for this product.

    Video Reviews of Best Practice Cases in Branding for Strategic Brand Management

    • loading video reviews