AXE, a leader in men's grooming, is an iconic personal care brand that helps men look, smell, and feel their best. The AXE brand is available in a line of body sprays, deodorant and antiperspirant sticks, shower gels, hair care, styling products, and facial products. AXE can help guys feel confident from the minute they take a shower in the morning to the moment they get ready for a long night out.