Analysis for Marketing Planning

626 EGP

* Format: Paperback * Number of Pages: 288 pages * Dimensions: 162 x 230 x 12mm * Weight: 381.02g * Publication date: 01 Feb 2008 * Publisher: McGraw-Hill Education - Europe "Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and ... more on Jumia

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Technical Specifications

SKU:JU030BKAJBPXNAFAMZ
Model:9780071263634
Author:Donald R Lehmann

Jumia's Description

  • Format: Paperback
  • Number of Pages: 288 pages
  • Dimensions: 162 x 230 x 12mm
  • Weight: 381.02g
  • Publication date: 01 Feb 2008
  • Publisher: McGraw-Hill Education - Europe

"Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

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