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What Is Marketing? by
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- The first appearance of this product was on Aug 20, 2014
CAIRO BOOKS's Description
This book explores what marketing is and how an enterprise can differentiate
itself from others in attracting and retaining customers. The book is organized
according to the design of the first-year marketing course in the two-year MBA
program at the Harvard Business School. Each chapter of the book is based on
materials written by HBS faculty and used by MBA students in preparation for
classroom participation. The book consists of three parts: the analysis of
marketing opportunities, the formulation of marketing strategy, and the
execution of that strategy.
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