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What Is Marketing?

What Is Marketing?

Last update 8 months, 4 weeks ago

180 EGP

LiveOut of stock
Last update 8 months, 4 weeks ago

This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the des...

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This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the des...

What Is Marketing? Details

  • The best price of What Is Marketing? by CAIRO BOOKS in Egypt is 180 EGP
  • Available payment methods are
    Cash on Delivery
  • Delivery fees are 10 EGP, with delivery expected within 5-8 day(s)
  • Similar products to What Is Marketing? are sold at Jumia with prices starting at 638 EGP
  • The first appearance of this product was on Aug 20, 2014

CAIRO BOOKS's Description

This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School. Each chapter of the book is based on materials written by HBS faculty and used by MBA students in preparation for classroom participation. The book consists of three parts: the analysis of marketing opportunities, the formulation of marketing strategy, and the execution of that strategy.

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