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CAIRO BOOKS's Description
Increasingly, designers need to present information in ways that aid their
audience's thinking process. Fortunately, results from the relatively new
science of human visual perception provide valuable guidance.
In Visual Thinking for Design, Colin Ware takes what we now know about
perception, cognition, and attention and transforms it into concrete advice
that designers can directly apply. He demonstrates how designs can be
considered as tools for cognition - extensions of the viewer's brain in much
the same way that a hammer is an extension of the user's hand.
Experienced professional designers and students alike will learn how to
maximize the power of the information tools they design for the people who use
. Presents visual thinking as a complex process that can be supported in every
stage using specific design techniques.
. Provides practical, task-oriented information for designers and software
developers charged with design responsibilities.
. Includes hundreds of examples, many in the form of integrated text and
. Steeped in the principles of "active vision," which views graphic designs as