Visual Thinking: for Design (Morgan Kaufmann Series in Interactive Technologies)

270 EGP In stock

Increasingly, designers need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs ... more on CAIRO BOOKS

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  • The best price of Visual Thinking: for Design (Morgan Kaufmann Series in Interactive Technologies) by CAIRO BOOKS in Egypt is 270 EGP
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  • Similar products to Visual Thinking: for Design (Morgan Kaufmann Series in Interactive Technologies) are sold at CAIRO BOOKS, Jumia with prices starting at 300 EGP
  • The first appearance of this product was on Aug 20, 2014

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Increasingly, designers need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. . Presents visual thinking as a complex process that can be supported in every stage using specific design techniques. . Provides practical, task-oriented information for designers and software developers charged with design responsibilities. . Includes hundreds of examples, many in the form of integrated text and full-color diagrams. . Steeped in the principles of "active vision," which views graphic designs as cognitive tools.

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