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CAIRO BOOKS's Description
Visual Selling provides salespeople with tools to sell in an increasingly
image-oriented culture. More so than ever before, the way a salesperson looks
and acts, the images on a screen or in handouts, and even room environments can
impact people’s trust, satisfaction and willingness to buy. The authors believe
that, to sell most effectively, the seller must be the visual focal point. This
book draws on 25 years of experience coaching individuals and organizations in
the art of visual selling, sharing stories and techniques used in big-dollar
competitive presentations and pitches to senior management. Divided into three
sections (the Seller as Focal Point, Getting Ready to Sell and Selling
Situations), Visual Selling will appeal to a wide variety of business readers
because it can be used to help salespeople sell one-on-one, as well as to
assist corporate presenters at selling new programs or products in-house.
Section I – The Seller as Focal Point
Section II – Getting Ready to Sell
Section III – Selling Situations