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CAIRO BOOKS's Description
Effective use of typography can produce a neutral effect or rouse the
passions, symbolise artistic, political or philosophical movements, or express
the personality of a person or organisation. Typefaces vary from clear and
distinguishable letterforms that are suitable for extended blocks of text, to
more dramatic and eye-catching typefaces that grab attention and are used in
newspaper headlines and advertisements. "Basics Design: Typography" aims to
impart a comprehensive understanding of typography, to explore its history,
theory and practice. Aimed at both students and practising designers, it
provides a thorough examination of how typography informs other aspects of