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CAIRO BOOKS's Description
For more than two decades, the type book of choice for design professionals
Typographic design has been a field in constant motion since Gutenberg first
invented movable type. Staying abreast of recent developments in the field is
imperative for both design professionals and students. Thoroughly updated to
maintain its relevancy in today's digital world, Typographic Design: Form and
Communication, Fourth Edition continues to provide a compre-hensive overview of
every aspect of designing with type, now in full color.
This Fourth Edition of the bestselling text in the field offers detailed
coverage of such essential topics as the anatomy of letters and type families,
visual communications and design aesthetics, and designing for legibility.
Supplementing these essential topics are theoret-ical and structural
problem-solving approaches by some of the leading design educators across the
United States. Unwrapping the underlying concepts about typographic form and
message, Typographic Design, Fourth Edition includes four pictorial timelines
that illustrate the evolution of typography and writing within the context of
world events - from the origins of writing more than 5,000 years ago to
contemporary Web site and electronic page design.
New features include:
Full-color treatment throughout
A new ancillary Web site containing resources for self-learners, students and
Two new chapters: The Typographic Grid and Typographic Design Process
An updated design education section that includes recent examples of projects
assigned by leading design educators
New case studies that showcase design for Web sites and animated typography
Case studies detailing examples of visual identification systems,
environmental graphics, book and magazine design, Web site design, type in
motion, and wayfinding graphics
Updated coverage of digital type technology