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CAIRO BOOKS's Description
"I've purchased and read just about every book on typography written over the
last twenty-five years. Ilene Strizver's Type Rules! is one of the best. It's a
book that will prove its value time and again."
—Allan Haley, Director of Words and Letters, International Typeface Corporation
"Type Rules! is a 'must-have' book for students and professionals alike. I
highly recommend it."
—Prof. Ed Benguiat, World-renowned type designer and educator, School of
Visual Arts, NYC
Type Rules! , Second Edition is an up-to-date, thorough introduction to the
principles and practices of typography. From the fundamentals to cutting-edge
applications, this Second Edition has everything today's serious designer
needs. Dozens of exercises reinforce authoritative coverage on such topics as
how to select the appropriate type for the job, how to set type like a pro, how
to avoid common mistakes, and how to design a typeface, as well as how to fully
harness the power of major design packages like Adobe InDesign and QuarkXPress.
This new Second Edition also includes three new features: Tech
Tips—Instructional sidebars that succinctly explain how to achieve the covered
typographic principles and techniques Type Tips—Expert tips and helpful hints
that offer insightful details on covered topics Educational
Supplements—Exercises and assignments that reinforce material and show how to
apply techniques in the real world