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CAIRO BOOKS's Description
Planning and implementing successful tourism programmes requires in depth
predictions of tourist behaviour. However, the actions of tourists are not
always based upon conscious thinking and decision-making and therefore more
realistic and practical management strategies are needed. Tourism Management
provides an in-depth coverage of sense making, planning, implementing,
evaluating and administering tourism marketing and management programmes.
Recent advances in tourism theory and research on causal history and ecological
systems are used to discuss how leisure and tourism occurs. This book offers
useful descriptions, tools, and examples of tourism management decision-making.