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CAIRO BOOKS's Description
Three decades ago competitiveness was unheard-of; today it has taken the world
by storm. But what is it? And will it last? In Top Class Competitors Stéphane
Garelli - professor at IMD business school where he is also head of the World
Competitiveness Centre, professor at the University of Lausanne, and former
managing director of the World Economic Forum - defines competitiveness as the
ability of a nation, company or individual to manage a set of disparate
competencies to achieve prosperity. For instance, along with traditional
policies a nation must tackle education and security to sustain economic
development. Companies must manage soft issues such as brands to beat the
competition. And individuals must reinvent themselves to survive. These fields
of research did not exist until recently - now, competitiveness makes the link.
Top Class Competitors is a journey through the brave new world of
competitiveness. What are its historical origins? How does it impact the
management of a nation? How do companies thrive on it in an international
environment? What is the impact on work structures and value systems? Above
all, is there a competitiveness mindset ? Exploring how competitiveness works,
Stéphane Garelli shows why competitiveness is the most powerful tool available
to unleash new levels of prosperity for nations, profit for companies and
success for people.