This product may not be available anymore. Click here for similar products.

This is Advertising

This is Advertising

Last update 6 months ago

210 EGP

LiveOut of stock
Last update 6 months ago

Advertising has changed. In today's world of multimedia and digital technology, the industry must find ways to build new relationships between brands and their audience, to make...

Search for similar items

Advertising has changed. In today's world of multimedia and digital technology, the industry must find ways to build new relationships between brands and their audience, to make...

This is Advertising Details

  • The best price of This is Advertising by CAIRO BOOKS in Egypt is 210 EGP
  • Available payment methods are
    Cash on Delivery
  • Delivery fees are 10 EGP, with delivery expected within 5-8 day(s)
  • The first appearance of this product was on Aug 19, 2014

CAIRO BOOKS's Description

Advertising has changed. In today's world of multimedia and digital technology, the industry must find ways to build new relationships between brands and their audience, to make each product relevant as well as desirable. No longer is a simple television advertisement enough; brands need to communicate with their audience through all different kind of media. This is Advertising addresses the changes that are occurring within advertising, from the perspective ofkey figures within the industry. Each deals with a key emerging trend—digital, branded, ambient, integrated,and self-initiated. Featuring in total over 80 projects as well as ten-in-depth interviews by a selection of leadingadvertising figures, it offers an insightful overview for students or anyone involved with or interested in the current world of advertising.

Reviews of This is Advertising

  • No reviews exist yet for this product.