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CAIRO BOOKS's Description
A completely revised and updated edition of the BusinessWeek bestseller on
effective, modern marketing and PR best practices, The New Rules of Marketing
and PR shows you how to leverage the potential that Web-based communication
offers your business. Finally, you can speak directly to customers and buyers,
establishing a personal link with the people who make your business work.
This new second edition paperback keeps you up-to-date on the latest trends.
New case studies and current examples are included to illustrate the very
latest in marketing and PR trends. Completely updated to reflect the latest
marketing and PR techniques using social media sites such as Twitter, Facebook,
and YouTube Includes a step-by-step action plan for harnessing the power of the
Internet to communicate directly with buyers, increase sales, and raise online
visibility David Meerman Scott is a renowned online marketing strategist,
keynote speaker and the author of World Wide Rave, from Wiley
The New Rules of Marketing and PR, Second Edition gives you all the
information you need to craft powerful and effective marketing messages and get
them to the right people at the right moment-at a fraction of the price of a
traditional marketing campaign.