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CAIRO BOOKS's Description
Jargon, jargon, jargon - perplexing, meaningless, incomprehensible: that's all
the business world is, right? Be flummoxed no more! "The Penguin Dictionary of
Business" is your answer. From oligopoly to the Pareto analysis to the Chinese
wall and the Taguchi method, this text deciphers and disentangles the mysteries
of commerce, economics and finance. Written accessibly and succinctly, this is
the ultimate reference for anyone with an interest in the business world,
whether for study or work. Clearly written by experts in their fields, with
practical and relevant examples, it covers a host of both general and more
specialised terms, from 'A' shares to zero-sum game.