The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers

336 EGP

LiveOut of stock

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations a... more on CAIRO BOOKS

Buy it from CAIRO BOOKS

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations a... more on CAIRO BOOKS

The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers Details

  • The best price of The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers by CAIRO BOOKS in Egypt is 336 EGP
  • Available payment methods are
    Cash on Delivery
  • Delivery fees are 10 EGP, with delivery expected within 5-8 day(s)
  • Similar products to The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers are sold at CAIRO BOOKS, Jumia with prices starting at 206.50 EGP
  • The first appearance of this product was on Aug 19, 2014
  • Amongst similar products of The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers the cheapest price is 206.50 EGP from CAIRO BOOKS

CAIRO BOOKS's Description

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research. “This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Ray’s views on ‘how to be better with people’ and ‘how to maximise response rates’ are vital clues that are likely to shape the future of market and social research.” Peter Harris , National President, Australian Market and Social Research Society (AMSRS).   “It’s hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniques—quant and qual—this book is for you.” Reg Baker , President and Chief Operating Officer, Market Strategies International   “Finally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru.” Cam Davis , Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association   “Ray Poynter’s comprehensive, authoritative, easy to read, and knowledgeable handbook has come to our rescue ... it is a must read for anyone who needs to engage with customers or stakeholders in a creative, immediate and flexible way that makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff now. I can guarantee that anyone who buys the book will find it a compelling read: they will be constantly turning to the next page in order to find yet another nugget of insight from Ray’s tour de force.” Dr David Smith , Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business School  

Reviews of The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers

  • No reviews exist yet for this product.

Similar Products

ProductStorePricePayment methodsDelivery timeFees

Store: CAIRO BOOKS

Price: 206.50 EGPPayment methods:
Cash on Delivery
Delivery time: 5-8 day(s) Fees : 10 EGP Buy it

Store: Jumia

Price: 292 EGPPayment methods:
Cash on DeliveryCredit CardE-Payment
Delivery time: 2-5 day(s) Fees : 15 EGP Buy it

Store: Jumia

Price: 664 EGPPayment methods:
Cash on DeliveryCredit CardE-Payment
Delivery time: 2-5 day(s) Fees : 15 EGP Buy it

Store: Jumia

Price: 710 EGPPayment methods:
Cash on DeliveryCredit CardE-Payment
Delivery time: 2-5 day(s) Fees : 15 EGP Buy it

Store: Jumia

Price: 759 EGPPayment methods:
Cash on DeliveryCredit CardE-Payment
Delivery time: 2-5 day(s) Fees : 15 EGP Buy it

Store: Jumia

Price: 1,023 EGPPayment methods:
Cash on DeliveryCredit CardE-Payment
Delivery time: 2-5 day(s) Fees : 15 EGP Buy it