The Fundamentals of Marketing

228 EGP
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The basics of marketing, for students in graphic arts, advertising, and media * How to develop successful marketing communications--for non-business majors * Readable text plus ... more on CAIRO BOOKS

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The Fundamentals of Marketing Details

  • The best price of The Fundamentals of Marketing by CAIRO BOOKS in Egypt is 228 EGP
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  • The first appearance of this product was on Aug 30, 2014

CAIRO BOOKS's Description

The basics of marketing, for students in graphic arts, advertising, and media * How to develop successful marketing communications--for non-business majors * Readable text plus 200 color images This readable, authoritative overview is the perfect introduction to the basics of marketing and marketing communications. Designed for students who are not specializing in business--but who want to learn how marketing firms move from product concept to branding to selling--"The Fundamentals of Marketing Communications" is an ideal introduction to the subject. Selling theories, consumer behavior, market research, strategic thinking, and managing the creative process are all clearly explained. Now even non-business majors, especially students in advertising, graphic design, and media, can understand the market forces that drive our economy.

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