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CAIRO BOOKS's Description
The Fundamentals of Creative Photography offers a comprehensive introduction
to the world of applied creative photography. It explores the basic principles
that underpin photography, and guides the reader though the practical
considerations involved in executing the perfect shot. The book is concerned
with photography in a professional context images that are to be used in the
fulfilment of a brief, rather than those created solely for self-expression.
Creativity is important, but must be focused on meeting the client’s needs. As
such, the Fundamentals of Creative Photography deals in practical advice for
photographers as working image-makers, from the importance of communication to
useful industry information and advice. It includes guidance on acquiring and
developing new skills, the practice of self-promotion and self-administration,
and a discussion of the image workflow.