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CAIRO BOOKS's Description
Based on a five-year, 7,000-company study
The vast majority of small businesses stay small–and not by choice. Only the
most savvy and persistent–a tiny one tenth of one percent–break through to the
very highest ranks. In The Breakthrough Company , technology CEO and Fortune
500 consultant Keith McFarland draws upon an extensive empirical study to
reveal exactly how everyday companies become extraordinary, showing that
breakthrough success is associated with a clearly identifiable set of
strategies and skills that anyone in any business can emulate–from small
startup to industry leader.
With powerful and specific action steps concluding each chapter–and invaluable
advice on virtually every page from business leaders who’ve taken their
companies to extraordinary levels of growth and profitability– The Breakthrough
Company is stuffed with real-world tools and myth-busting insights that can be
used by anyone wanting his or her business to join this exclusive circle.
“Think Good to Great for those still small enough to think big.”
—Bob Eckert, chairman and CEO, Mattel, Inc.
“If you’re looking for a breakthrough, break open this book.”
—Harvey Mackay, author of the #1 New York Times bestseller Swim with the
Sharks Without Being Eaten Alive
Featuring a bonus excerpt from Keith McFarland’s new book, Bounce