CAIRO BOOKS's Description
An iconic collection of design work presented in fresh and useful format.
Designers are conceptual pack rats. They pack as much raw material in their
brains as possible and then use that to build their own unique designs. The
Anatomy of Design is what, in the butcher business, they call a "side of beef."
The authors selected fifty examples of graphic design that will be dissected,
piece by piece, tissue by tissue, revealing an array of influences and
inspirations. These are not necessarily the most well-known or celebrated
objects of graphic design, though many contain the genetic codes of some
canonical works. Instead, these represent contemporary artifacts that are well
conceived, finely crafted, and filled with hidden treasures. Some are overtly
complex and their influences are somewhat easy to see with the naked eye.
Others are so simple that it is hard to believe there is a storehouse of
inspiration hidden underneath.
The selections include all kinds of design work including posters, book and
record covers, packages, catalog covers, and more. Each exhibit is selected
based on its ubiquity, thematic import, and aesthetic significance, and every
page is a means to show how great work is derived from various inspirational
and physical sources, some well-known, some unknown. Each design is presented
on a gate-fold showing the featured design and and other works that share the
key influences with extended captions explaining the whys and wherefores.