Strategic Marketing Problems: Cases and Comments (11th Edition)

254.40 EGP

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This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing probl... more on CAIRO BOOKS

Buy it from CAIRO BOOKS

This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing probl... more on CAIRO BOOKS

Strategic Marketing Problems: Cases and Comments (11th Edition) Details

  • The best price of Strategic Marketing Problems: Cases and Comments (11th Edition) by CAIRO BOOKS in Egypt is 254.40 EGP
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  • Similar products to Strategic Marketing Problems: Cases and Comments (11th Edition) are sold at Jumia with prices starting at 303 EGP
  • The first appearance of this product was on Aug 20, 2014

CAIRO BOOKS's Description

This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.

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