CAIRO BOOKS's Description
Strategic Management in the International Hospitality Industry: content and
process, is a vital text for all those studying cutting edge theories and views
on strategic management. Unlike others textbooks in this area, it goes further
than merely contextualising strategic management for hospitality and tourism,
and avoids using a prescriptive, or descriptive approach. It looks instead, at
the latest in strategic thinking and theories, and provides critical and
analytical discussion as to how and if these models and theories can be applied
to the industry, within specific contexts such as culture, profit and
Key features: Cutting edge approach: applies advance and recent strategic
management views into tourism and hospitality field. Critical treatment:
provides critical discussions about whether and how strategic models/theories
can be applied into the hospitality and tourism field. Sensitive to specific
contexts: As the tourism and hospitality industry has become one of the largest
industries worldwide, discusses how strategic management concepts can be
applied in different cultures and profit and non-profit tourism organizations.
With supporting case studies related to the strategy content, context and
process, from international industries such as Radisson, McDonalds, Carnival
Cruiselines and Disney, this text consist of five main sections: introduction,
strategy content, strategy context, strategy process and cases. Each of the
chapters within these sections has a thorough pedagogic structure consisting of
a bulleted introduction, examples and vignettes, discussions points, exercises,
case studies and further reading and web sites.
Strategic Management in the International Hospitality and Tourism Industry:
content and process also provides online support material for tutors and
students, in the form of guidelines for instructors on how to use the textbook,
PowerPoint presentations and case studies plus additional exercises and web
links for students.
* Comprehensive coverage of both traditional and contemporary perspectives
within strategic management in the applied context of the international
hospitality and tourism industry.
* Critical discussions about whether and how strategic models/theories can be
applied into the hospitality and tourism field.
* Up-to-date case studies related to the strategy content, context and process
from an international overview, including Carnival Cruiselines, Four Seasons
Regent Hotels, Disney and McDonalds.
* Web Support for tutors and students providing explanation and guidelines for
instructors on how to use the textbook, and case studies with additional
exercises and web links for students.