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CAIRO BOOKS's Description
Now in its 5th edition, this comprehensive, practically focused and highly
accessible text explores the contexts, choices and strategies facing the small
business venture, including extensive coverage of planning a new venture.
Pedagogical features developed in response to market feedback include running
case material to explore the same case situation from a number of different but
interrelated angles, annotated further reading, new chapter-end real world case
studies, learning objectives and linked chapter summaries providing a student-
and lecturer-friendly learning environment. Students on modules such as
Personal Development and Effectiveness, Study Skills, Management Skills,
Business Skills, Business Communication, Business Awareness, Managing Oneself
and Others at for example BABS/BABA, HND/HNC, DMS, MBA levels will all find
this a hugely valuable text through study and working life.