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CAIRO BOOKS's Description
This updated second edition provides a clear and concise introduction to the
key concepts of semiotics in accessible and jargon-free language. With a
revised introduction and glossary, extended index and suggestions for further
reading, this new edition provides an increased number of examples including
computer and mobile phone technology, television commercials and the web.
Demystifying what is a complex, highly interdisciplinary field, key questions
covered include: What is a sign? Which codes do we take for granted? How can
semiotics be used in textual analysis? What is a text?
A highly useful, must-have resource, Semiotics: The Basics is the ideal
introductory text for those studying this growing area.